It's Friday, and in my books, that means it's time to feel good. Let's set aside the doom-and-gloom stories for a moment and focus on some good news!
It's been a while since I posted a video, and this one will definitely reward your patience! Check out the incredible story of a fresh food market on wheels that brings healthy produce to a food desert (a neighbourhood with severely limited access to fresh fruits and veggies) in Chicago:
I can't get over how delighted the boy is when he bites into the apple, like he's never had one, or it's been so long he couldn't remember the taste, smell, texture, and juiciness of it. A mobile produce stand like this could combat food deserts in every city. With adequate funding and a donated bus, this model can be replicated anywhere. I even think the contents of the market could be tailored to the neighbourhood being served such that culturally appropriate produce is available to the communities that traditionally cook with ingredients not commonly found in Western supermarkets. A market on wheels targeting specific neighbourhoods could meet that need.
For more information on this incredible project, check out the Fresh Moves website and enjoy this Feel Good News Friday!