It seems the folks at General Motors believe they can look good by putting others down. In a WTF?!-worthy move, the car company published this ad in college newspapers across the U.S.:
"Reality sucks... luckily the GM College Discount Doesn't"? WTF?! I have never seen anyone laugh at the sight of a cyclist - not even the ones wearing neon spandex. Spend even half an hour during the morning commute on a Toronto street and you'll see drivers glancing wistfully at the cyclists speeding past them while they sit, idling, in bumper-to-bumper traffic. When I take public transit these days, I feel jealous of those who can bundle up and ride in the cold - and get to their destinations much more quickly than me.
GM, of course, had to pull the ad after receiving many complaints from the public. The reality that sucks isn't that cyclists are made fun of, it's that car companies think they can increase their sales with a low blow to a portion of the population that is smart, in good shape, and unstressed by their commute. Cyclists are well off, too, having saved money while drivers bought cars and insurance, saved some more money while drivers filled up on gas, and saved even more money while drivers maintained, repaired, and eventually replaced their vehicles. It's a no-brainer, folks. Ah, but perhaps the folks at GM have no brains? :)