Friday, October 8, 2010

In the News Today

I don't usually write posts this late at night but just read an article that I feel compelled to share with you immediately.

A breast cancer action group based out of Montreal is trying to raise awareness about the importance of research into the prevention of breast cancer, and they point out how little this area is being funded relative to how much goes towards research into treatments or a cure. The group urges consumers to change their spending habits and support organizations that fund prevention research rather than purchase products with a pink ribbon on the label. What's the problem with the pink ribbon? Something called "pinkwashing" (a term I first heard Annie Leonard use), which occurs when big corporations get consumers to buy more of their products by projecting an image of leading the fight against breast cancer when in reality they make matters worse. Examples include Ford, whose vehicles' exhaust includes carcinogens, which is especially ironic in light of a recent study that found breast cancer is associated with traffic-related air pollution. Then there's Avon, L'Oreal, Revlon, and Estee Lauder, whose personal care products contain known or suspected carcinogens. While it is no doubt important to improve treatments and find a cure, it is equally vital that we research the causes of breast cancer, test widely used chemicals' toxicity levels, change legislation to ban known carcinogens, and raise public awareness about how to prevent this disease.

Read the article here, and check out the following related links:

Don't be deceived by pinkwashing!

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